Farzan Surty
Farzan Surty
Hello there!👋🏻 I am a Senior Product Designer and Creative Consultant with nearly a decade of experience on SaaS, HealthTech, FinTech, and eCommerce for web and mobile.
Resume
Device management app for Retail and Hospitality
The goal was to create an effortless device management and maintaince application to increase the efficiency of store employees with early detections of device flaws using AI.
Efficiency Increase
30%
Device Optimisation
40%
Device management app for Retail and Hospitality
The goal was to create an effortless device management and maintaince application to increase the efficiency of store employees with early detections of device flaws using AI.
Efficiency Increase
30%
Device Optimisation
40%
Device management app for Retail and Hospitality
The goal was to create an effortless device management and maintaince application to increase the efficiency of store employees with early detections of device flaws using AI.
Efficiency Increase
30%
Device Optimisation
40%
Digital transformation of the hostel management
A student accommodation provider in Rajasthan, emphasizing quality living by offering a conducive environment for studying, socializing, and relaxation.
User onboarding
25%
Query resolution
2x faster
Digital transformation of the hostel management
A student accommodation provider in Rajasthan, emphasizing quality living by offering a conducive environment for studying, socializing, and relaxation.
User onboarding
25%
Query resolution
2x faster
Digital transformation of the hostel management
A student accommodation provider in Rajasthan, emphasizing quality living by offering a conducive environment for studying, socializing, and relaxation.
User onboarding
25%
Query resolution
2x faster
Super-app for payments, recharges, travel, gold and more
Fintech solution to simplify your life with recharges, bill payments, plan your travel - all in one secure place.
User enagement
25%
Transaction increase
30%
Super-app for recharges, travel, gold and more
Fintech solution to simplify your life with recharges, bill payments, plan your travel - all in one secure place.
User enagement
25%
Transaction increase
30%
Super-app for payments, recharges, travel, gold and more
Fintech solution to simplify your life with recharges, bill payments, plan your travel - all in one secure place.
User enagement
25%
Transaction increase
30%
BioTech solutions for you and your loaved ones
A genomic diagnostic laboratory based in Pune, India. NerdGene Healthcare is helping people to access and understand their own genomic structure.
Visit increment
1.5x
Booking increase
30%
BioTech solutions for you and your loaved ones
A genomic diagnostic laboratory based in Pune, India. NerdGene Healthcare is helping people to access and understand their own genomic structure.
Visit increment
1.5x
Bookings increase
30%
BioTech solutions for you and your loaved ones
A genomic diagnostic laboratory based in Pune, India. NerdGene Healthcare is helping people to access and understand their own genomic structure.
Visit increment
1.5x
Booking increase
30%
Process
Your guide to innovation and design supremacy. From investigation to implementation, this flexible system ignites creative thought and exactness, ensuring your product's trajectory blends flawlessly with consumer needs.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your guide to innovation and design supremacy. From investigation to implementation, this flexible system ignites creative thought and exactness, ensuring your product's trajectory blends flawlessly with consumer needs.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your guide to innovation and design supremacy. From investigation to implementation, this flexible system ignites creative thought and exactness, ensuring your product's trajectory blends flawlessly with consumer needs.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Experience
Experience
Product Designer
Product Designer
Product Designer
Streamline Digital
Streamline Digital
Dec 2023 - Jan 2025
Dec 2023 - Jan 2025
Senior Product Designer
Senior Product Designer
Senior Product Designer
Moshi Moshi Media
Moshi Moshi Media
Mar 2023 - Nov 2023
Mar 2023 - Nov 2023
Senior Product Designer
Senior Product Designer
Senior Product Designer
NerdGene Healthcare
NerdGene Healthcare
Nov 2020 - Feb 2023
Nov 2020 - Feb 2023
Team Lead
Team Lead
Credence Resource Management
Credence Resource Management
Oct 2017 - Oct 2020
Oct 2017 - Oct 2020
Associate Consultant
Associate Consultant
KPMG
KPMG
Dec 2014 - Sep 2017
Dec 2014 - Sep 2017
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Competitive Research
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
No-Code
No-Code
No-Code
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
Let's work together!!
Let's solve complexities together…
Let's work together!!
Let's solve complexities together…
Let's work together!!
Let's solve complexities together…