SuperApp for payments and more
Moshi Moshi Media/ RechargeZap
2023
FinTech
Senior Product Designer- Reseach, Interaction Design, Visual Design, User Flows, Rapid Prototyping, Usability Testing
MVP launch of a super-app with a range services from recharges, bill payments, bookings, and much more
Design link
Problem Statement
Managing bill payments and recharges is often a fragmented and time-consuming process for users. They struggle with remembering due dates, navigating multiple platforms, and dealing with failed transactions or hidden charges.
Many existing solutions lack intuitive interfaces, seamless integrations, and personalized reminders, leading to missed payments, late fees, and service disruptions.
There is a need for a streamlined, secure, and user-friendly app that centralizes bill payments and recharges, offers automated reminders, and ensures a hassle-free transaction experience and boost application engagements.
Requirement
Since the brand envisions a super-app, the platform must be designed to seamlessly integrate a variety of services while maintaining ease of use, security, and scalability. The services offered by the app were:
Recharges (Mobile, DTH and FasTAG)
Utility bill payments (electricity, water, gas, broadband, etc.)
1TapPay (Auto-pay & scheduled payments with reminders)
Cashback, coupons, and offers integration
Travel bookings (Flight, hotel, etc.)
Digital Gold investment (SafeGold)
Gamifications for user engagements
Additinally, taking care for Security & Compliance checks through the FinTech regulatories such as PCI-DSS & GDPR.
Results
The brutalist UI app emphasising on the vast services offered by the platform. Following were the results with the MVP launch:
The improved onboarding process led to a 35% increase in new user adoption rates.
The 1TapPay feature was successfully launched in the MVP stages and ensured regulatory compliance.
The addition of mini-games and an extensive list of brand coupons boosted user engagement, resulting in a 25% increase in user retention rates.
Compared to the existing website, the client observed a 30% jump in transactions.
Digi Gold and travel bookings contributed to high-value transactions for the app.
35%
Improved onboarding process
25%
Increase in user retention
30%
Increase in transactions
Process
Process for Creating the Super-App & Achieving Key Metrics:
User Research & Strategy Development
Conduct market research to identify user pain points and expectations.
Analyze competitor apps to understand industry benchmarks.
Define core features, monetization strategy, and key success metrics (adoption, retention, transactions).
MVP Development & Iterative Testing
Prioritize essential features (bill payments, recharges, travel bookings, Digi Gold).
Develop a seamless onboarding experience to boost new user adoption.
Launch the MVP with 1TapPay, ensuring regulatory compliance.
Gather user feedback and iterate quickly.
Engagement & Retention Strategies
Introduce mini-games and brand coupons to increase user interaction.
Implement personalized offers and cashback to drive repeat transactions.
Enable push notifications and in-app reminders for bill payments and bookings.
Scaling & Optimization
Optimize app performance for low latency and high transaction volume.
Ensure seamless integration with UPI, wallets, and banking systems.
Scale cloud infrastructure to handle increased traffic and transactions.
Growth, Marketing & Continuous Improvement
Run targeted marketing campaigns to drive user acquisition.
Leverage referral programs and influencer partnerships.
Continuously track KPIs, conduct A/B testing, and refine the user experience.
“ With our new visual branding and brutalist UI, we are sure about the success of our app. The demos and MVP was a success thanks to the Farzan and his team. ”
Karan S.
Co-founder
Conclusion
The super-app successfully integrated multiple services, enhancing user adoption, engagement, and transaction volumes. A seamless onboarding process boosted adoption by 35%, while features like 1TapPay, mini-games, and brand coupons improved retention and user experience. Ensuring regulatory compliance from the start streamlined payments, and a data-driven approach helped refine features based on user behavior. Key takeaways include the importance of a frictionless onboarding experience, compliance-first approach, and engagement-driven strategies for sustained growth and retention. 🚀
